What I enjoy most about being a Mom is how my daughter:

1. Makes me a better person every day. Having a little one  forces you to look at your choices, decisions, and actions. So, that you may become a role model for your little munchkin, and actually be worthy of them ‘looking up to you’.

2. Fills my cup. You don’t know what your missing until you have a child. The little things that they do and say just brighten your world. For example, I’d ask my daughter what she wanted for dinner, and then I’d ask her again “You sure about that?”, to make sure she really would eat it. She’d say “Yes Mom, I’m sure about that”. Then one day, I said to her “I love you”, and she said back…”I love you too Mommy”, then she added “and I’m sure about that!”

3. Draws me closer to God. When you are able to see a new life created and watch this new life grow, it reminds you that you too were once a child. We all were. Reminds me that life is a gift from God. And seeing the world this way and through a child’s eye with a pure heart is an amazing place to be.

4. A life-time gift of Responsibility. I don’t take it lightly, the responsibility of being a Mom. It is a challenge and a commitment that I willingly accept. I never knew how much I could give to someone else, and gladly give, until I had a child.

~Ingrid Gee, Blue Dress Marketing, The Total Package Show, www.bluedressinc.me

We are more and more fickle now days, over worked, over stressed, and “over sold”. Even me, in the marketing industry, I get tired of so many different brands and companies trying to bid for my attention.

So, what do you do to make your brand and company a welcomed visitor to your target market?

Simple I say. It’s not rocket science:

Give them something to benefit them. If your trying to communicate your message to them…Provide usable ‘content’ for their everyday life and give them a promotional item or ‘gift’ they actually want and will appreciate. Then You, your brand, your company will be remembered and perhaps even be a welcomed brand in their home.

~Ingrid Gee, Blue Dress Marketing, The Total Package Show, www.bluedressinc.me

STOP and Think about it…Phone, Tablet, Wifi, Internet, Mobile Video, Social media, Like me, Follow me, Circle me and so on and on and on and on.

Where do we stop and make sense of it? There is currently more data available at our fingertips than ever before in history. It is quit difficult for the human mind to process the vast amount of information available.

Because of this,  As a business owner it becomes increasingly difficult to effectively market your product. Unless you are a solid sustainable business from many years back, most business owners are finding it difficult in today’s changing economy to meet their bottom line. And even the sustainable business owners understand the value of our hyper connected media world.

So, how do you make sense of it all? How do you take the current ‘digital’/data marketing trend and use it to your advantage?

Answer:

1. Develop your social platforms and web to kick some butt!
2. Multi is the key word, not just one social media, not just one website presence.
3. Post authentic and relevant information that really MAKES A DIFFERENCE to your audience.
4. Stay true to your brand, don’t try to be more than you are, or someone that you are not. Just be you!
5. Do what you can do. What I mean by this, don’t let all the possibilities overload you. Choose the marketing avenues that make sense for you and make those FAB.
6. Be consistent with your ‘messages’, timely and authentic to your company’s core values.

~Ingrid Gee, Blue Dress Marketing, The Total Package Show, www.bluedressinc.me

Wow! For those of us who break our phone, we are “saved” soon!

Ingrid Gee, Blue Dress Marketing, Blue Dress Inc., www.bluedressinc.me, The Total Package Show

Low and behold I found not just a 4 leaf clover, but a 5 leaf clover! That’s suppose to be even luckier and rarer than the 4 leaf. Now, it’s almost like being in Vegas, you win and you think every turn may produce another ‘cha-ching’! I looked and looked but there were only 3 leaf clovers in abundance. So, I gladly take my little extra lucky 5 leaf clover and hope that it brings me all below, that the legends say it may…(according to Wikipedia)….

The four-leaf clover is an uncommon variation of the common, three-leaved clover. According to tradition, such leaves bring good luck to their finders, especially if found accidentally. According to legend, each leaf represents something: the first is for faith, the second is for hope, the third is for love, and the fourth is for luck. It has been estimated that there are approximately 10,000 three-leaf clovers for every four-leaf clover. A five-leaved clover is even luckier than a four-leaved one. Five-leaf clovers are less commonly found naturally than four-leaf clovers.

Ingrid Gee, Blue Dress Marketing, Marketing, www.bluedressinc.me, The Total Package Show