As I continue to be involved in this crazy world of marketing I realize the challenges that many businesses face today. How to get relevant content and something of value in front of your end consumer?
We are more and more fickle now days, over worked, over stressed, and “over sold”. Even me, in the marketing industry, I get tired of so many different brands and companies trying to bid for my attention.
So, what do you do to make your brand and company a welcomed visitor to your target market?
Simple I say. It’s not rocket science:
Give them something to benefit them. If your trying to communicate your message to them…Provide usable ‘content’ for their everyday life and give them a promotional item or ‘gift’ they actually want and will appreciate. Then You, your brand, your company will be remembered and perhaps even be a welcomed brand in their home.
~Ingrid Gee, Blue Dress Marketing, The Total Package Show, http://www.bluedressinc.me