First of all, you do not know where to start. And if you do know where to start, how can you possibly fit the time in on a daily basis to maintain it?
Steps to make sense of the constantly evolving internet world:
1. Don’t try to be an expert at everything (There are layers and layers and layers that go as deep as the earth’s core to the internet marketing part, Pick the areas that you want to focus on and optimize those and do those well. Do not try to do a million things, you’ll only achieve sub par)
2. Find an expert (If you don’t know the answer or the best possible solution for your internet marketing needs. Hire someone who does. Even though you might spend money in the beginning to get things set up, it will save you time and money in the long run. If someone is in the field of internet marketing and immerse themselves daily in the algorithms, stats, and tracking; then they probably will have powerful insight to help guide your best interest).
3. Be consistent (Market consistently to get the end result you desire. Just like a garden, if you only water and feed it sporadically, your not going to get the results you would if you consistently nourish it. The same goes for your marketing, have a plan, consistently work the plan and you will see the benefits).
4. Track your results (Track, track, track, measure, measure, measure. See what is working and what is not working. All brands are different, and all products have different ‘trigger points’ to get your end audience to respond. Track what works, continue to ‘work’ what works, and leave the things that aren’t working out of your plan).
Till next time,
Ingrid Gee, Small Business Internet Marketing Specialist, Blue Dress Marketing, Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Specialist. firstname.lastname@example.org