Often times as the owner of Blue Dress Internet Marketing, companies will ask me “Where do I start to optimize my online presence?”. That is a great question and an understandable question in this over stimulated digital world we live in. It’s easy to get overwhelmed and to perhaps not do anything online, simply because of the unknown.
This is one of the worst things that can happen. As we all know, no decisions mean no progress. So with this blog post I would like to simplify your internet marketing and help make sense of it in some capacity for you!
Have you ever baked a cake? Well, lets start with that premise. You are baking an “online cake” and the basic ingredients for all companies exist in some core staples.
First and foremost, decide what your message is. If you are not clear with describing who you are, how will your target market be able to know the value proposition you offer?
Second, if you don’t have time or the knowledge to develop your online presence properly, don’t try to do it yourself and look “half way” online. That can actually hurt your brand and turn customers away from your product and/or services.
Third, decide the top 3 things you will do online. And do those right! For example, pick the top social site for your social media presence. Then start an email database program and capture leads and regularly communicate to them how you are able to help improve their life, solve a problem, or how you are a great valuable resource to them. Then clean up your website to create impact. Remember, within the first 30 seconds of a visitor landing on your page, they should have a good knowledge of what you offer.
Those three items I listed above are a start. It doesn’t mean that is all encompassing on what a totally optimized internet presence can look like. It simply means, you must start somewhere. And the first step is another step on your way toward achieving your online marketing goals. Just start somewhere, don’t wait or give excuses not to start!
One last thing, don’t expect your online optimization strategy to happen over night. As in all things that are really good, it takes time, work, and diligent focus. But each step you take, is ultimately working toward achieving your beautiful success online. Just as a person who may be overweight and goes to the gym to workout, they can’t expect results over night. But if they focus and stay the course over time they reap the rewards.
Till next time,
Ingrid Gee, Small Business Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Everywhere and Anywhere You Need to Be Online® firstname.lastname@example.org