Blue Dress® Internet Marketing Company knows Facebook provides an almost never-ending well of potential customers and brand loyalists. But how do you stay current and top-of-mind with Facebook users? Blue Dress® Internet Marketing Company has three tips to rejuvenate your Facebook page.
Revamp your Facebook page
Just like having a website is not going to automatically garner tons of visitors to your site on a regular basis, simply having a Facebook page is not going to garner Likes and engagements. Providing fresh and relevant content on a consistent basis is only part of best practices on the world’s number one social media sites.
Follow these three tips to rejuvenate your Facebook page:
Update your cover page – seriously, this is one of the simplest yet most effective and most underutilized tools to garnering attention. Change your cover page on a regular basis to promote upcoming events, highlight customer testimonials, show off new products and praise employees and fans, for example. Coca-Cola provides a great example of making the most of a cover page – and utilizes hashtags on its cover page well!
Showcase your fans – One of the most exciting and engaging things you can do is recognize your fans. Ask them to share photos using your products or create a before/after contest where your fans can share their stories. Even consider offering prizes for their participation.
Spice up your content – It’s a given that you have to create regular content. How you post that content on your page really is up to you. As we are becoming a more visual society, consider utilizing memes, personal photos and videos to your content mix. And remember, people like humor, so not every post as to be educational or informative.
The old saying “if you build it they will come” no longer holds true for a company trying to compete in a multifaceted world. Your company needs to take advantage of every little opportunity to increase its presence both online and offline. Making a few regular changes to your Facebook page could result in more followers, more engagements and, ultimately, more revenue for your business. So, what are you waiting for?
Till next time,
Ingrid Gee, Internet Marketing Consultant. Blue Dress®, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Search Engine Guru. Turn Key Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® firstname.lastname@example.org