At Blue Dress® Internet Marketing Company, we must confess that we are as addicted to Mad Men as the almost three million other viewers. With the first half of the series finale set to debut in days, Blue Dress® Internet Marketing Company ponders what this retro ad agency show teaches us about modern day business.
Mad Men raps rapport
As insincere as some people think advertising is, it really is about building relationships. People want to feel a connection to your company. They don’t want to be marketed to; they want to be engaged with.
No one knows how better to engage with people than Don Draper. Not just a pitch man, Don Draper is an “every man’s” man. He shares his stories in such a way that he shows how his client’s brand can relate to the customer.
Mad Men knows the customer
Long before SEO and PPC, there was little Peggy Olson who gave Don Draper something he never had: insight into how a woman thinks. Don realized the importance of having a female perspective especially for their female-focused accounts.
Understanding how to engage with customers should be a primary focus for your company. Who are you targeting? What do they do for a living? What do they enjoy doing in their free time? Psychographics is as important as demographics.
Mad Men oozes creativity
At the core of your company’s brand is the creativity tying your product to your consumer. Technology has given your business more tools to take your message to your consumer. While internet marketing is an ever-growing and increasingly more important asset to your campaign, it is the creative content that actually makes the connection with the customer.
While they lacked the technology in the ‘60s, Don Draper and his colleagues never lacked the ability to get creative and make a connection with their audience. The same way that Don Draper put energy and imagination into his pitch is the same approach Blue Dress® takes in developing your social media strategy.
With the series finale looming on the horizon, the men – and women – of Madison Avenue have shown that not much has changed. While today’s companies have many more methods with which to convey their messages, the core values remain: relationship, audience and creativity.
Till next time,
Ingrid Gee, Internet Marketing Consultant. Blue Dress®, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Search Engine Guru. Turn Key Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® firstname.lastname@example.org