We’ve got a huge collection of tips and pointers for mastering Facebook advertising and social media marketing.
Facebook Advertising Tips : 10 Basic Tips
We’re starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. Learn how to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.
1. Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
2. New to Facebook advertising and not sure where to start? Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.
3. Try Facebook Offers to capture attention! Facebook Offers works similar to the GoogleOffers Extensions, letting you promote a deal exclusively to Facebook users. Try using an offer to give away an item – maybe an e-book or whitepaper – in exchange for an email address. Or create an offer or discount to be redeemed in your brick and mortar store. It’s recommended that you target your first Facebook Offer to just your fans. If it goes over well, then you can widen your net to larger audiences.
4. Drive downloads for your mobile app. With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.
5. Include a clear and direct call to action. Include a call to action in the body text of your Facebook paid ad to encourage Facebook users to take your desired action.
6. Use your Facebook ads to highlight special deals. Facebook paid advertising can be used to call attention to your latest deals and sale events.
7. You don’t need a Facebook Page to create a Facebook ad. You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.
8. Try activating Sponsored Stories as an add-on. When someone interacts with your Facebook page, offer, event, etc. the action triggers a post, or “story,” that the user’s friends may then see in their News Feed. These “stories” are generated naturally but are often buried in the News Feed. Opting for sponsored stories basically means you are paying to increase the likelihood that these stories will be seen. You can opt in or out of sponsored stories in the left column of the ad creator tool.
9. Customize your ad headline. When promoting a Facebook page, the automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing. Aside from your image selection, the headline is one of the main ways your ad will make an impact (or fail to).
10. Let others help with your ads. When you add another administrator to your Facebook ads account, they can stop and edit promotions for your page. To add another admin, go to Ad Manager > Settings > Scroll down to Ad Account Roles > Add a User. The user must either be your friend on Facebook or have their email address be searchable on Facebook. Simply choose their access level and click Add.
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® firstname.lastname@example.org