A lot of times people will ask me about email marketing, if it is really effective? My answer is YES! it is successful if you are consistent and if you understand the reality of statistics, to set realistic expectations.
Even with online marketing it is a numbers game, just like traditional media – a certain amount of people need to be reached and consistently be reached to remember you. Now the only difference is that there is a statistical correlation and a trending shift currently (that most people don’t know about online); Engaging advertising and marketing is what people want. For the first time in history a correlation social media has shown significant influence in consumer buying patterns! Why? Because social isn’t interruptive. It’s content and engagement, when they want it. Consumers don’t want to be interrupted anymore in their overly busy day. So, what’s the new plan, Create Content and Serve Up Information People WANT!
So, answering the email question….Make your emails engaging. If you only talk about yourself blah blah blah blah blah….Who will want to read it?
Sure you think your interesting, but are you really? BE INTERESTING to your target market. This means write about things they want to read and make the visuals engaging so it’s easy on the eyes. Attract their attention by clean simple beautiful graphics that portray your message.
As far as consistency, don’t give up on communicating your message to people. Be realistic in the “no thank yous” everyone receives from marketing. Be realistic for expectations that won’t let you down. Know that only about 12% to 15% will actually open your email and only 2% to 3% will actually click through.
Remember, last but not least, be passionate about what you do, if your not passionate it will show in all you do, especially in your product.
Till next time,
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® firstname.lastname@example.org