Why did I say painfully good? Well because most people don’t have a good web video strategy for their Online Marketing. Sure you want to be Googled and maybe you’ve done a bit of Social Media Marketing?
But you haven’t even thought about how to create and implement a web video marketing strategy. Thus, you must go through the painful steps to learn, develop, and execute a solid video plan and actually make time to implement.
I can help you though developing a plan, producing your web video, and creating a system to get it done so that you too can start benefiting from the power of web video marketing!
First, we must look at how beneficial web video can be for your online marketing. Looking at the trends for 2015 is important. We always want you to be aware of your online environment and be vigilant of the online marketing trends, this is the only way to know what to do and what to focus on when creating your strategy. Know the trends! See below…
2015 Web Video Trends:
Mobile is the hot topic for 2015.
Over 20% of video views occur on mobile devices.
According to a recent eMarketer study, more than 77% of all tablet users will watch video programming on their devices at least monthly, and that penetration rate will grow to 87% by 2018, totaling 149 million tablet video viewers.
With this many people shifting to mobile, remember not to think just of video when creating your online mobile strategy, think of all things online to be mobile centric and mobile optimized. Show up crisp and clear to your mobile target audience.
Next, focus on targeted marketing.
In the past companies and brands did mass amounts of “blast it out” digital ads and had “impressions” (their digital ad) showing up to millions on their online channels, computers, and search engines.
Forget this mass marketing.
New trends and technology have emerged and most every online channel allows for a very specific narrow targeting toward your demographics. Being able to personalize a message to exactly who you want to reach creates more ROI and willing eyeballs and minds to soak up your message & products eagerly.
I’ve been saying this next statement for 5 years, so it’s not a new trend for 2015, but it’s a positively bonafide staple and is a must for your online strategy…..
Be Authentic, Be Original in your web video content.
Become a content creator that is serving up fun, useful, informative videos. Keep most of them short and sweet, and if you have a video longer than 3 minutes, direct it as a teaser to a longer video (should more information or time be necessary).
The U.S. is watching more videos online than ever before (38.2 billion videos in 2014 alone – an increase of 43% over last year).
Let’s now talk about how to SUPERCHARGE your web videos with INTERACTIVITY.
What do I mean by ‘interactive video’?
Giving you the opportunity to actually reach out and ‘grab’ your customers and target market while they are watching your web video.
Here is a list of functions available now with today’s technology.
Things you can do to make your online videos easier to find, view, and connect to your audience:
- Link specific segments of your video to any other online content or page
- Add quizzes into the video
- Make clickable call to actions
- Create tangible memories of your content
- Take surveys
- Multiple choice questionaires
- Draw on the video to create call to actions
- Create chapters in your video to go straight to the area of interest
- We recommend www.hapyak.com www for around $100 a month you can have up to 5 interactive videos and their software is easy to use & integrate
Last but not least let’s end with motivation. If your not motivated, you stay stagnate!
Inspiration for the day:
When you determine what you want, you have made the most important decision of the day, because once you know what you want, then you know what it takes to go after it!
Remember decide today that you deserve to be flawless online! Decide today that you will no longer allow your online presence to be merely ‘passable’.
We make it easy and simple to clean up and optimize your entire online presence. Whether it be one channel or 100+ multiple online channels, we’ve got it covered for you from ‘pull up your boot straps’ start to beautiful flawless finish.
For the love of online marketing-
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®