Users constantly unfollow what they consider to be noise on social platforms. As such, business companies need to constantly retain customer engagement else they lose visibility and with it, their credibility. Customer engagement can be maintained through paid visibility or organic content marketing.
All social media platforms have now copied Facebook’s model for displaying information to their users. Paid visibility works in various way: on one hand it increases the online ranking of your content, thus putting it first in relevant search results and on the other hand, it filters what posts your friends or followers see.
For those who do not want to spend a lot of money on visibility, the old fashioned high-quality content and regular updates still work. In today’s globalized world with people looking for more and more authenticity, it’d seem like organic content promotion is poised to be back.
Increasing visibility is not as hard as one may think: it relies on good audience identification and an excellent use of online branding tools, most of them available in our packages at BlueDress Inc®. Visit our website www.bluedressinc.com to find out how you can boost your audience engagement and generate new leads in no time!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®