Our clients at BlueDress® Inc Internet Marketing Company tell us that building their customer base is a top concern as businesses. A customer base and a strong business-customer relationship built through effect online marketing is essential to the growth of any business. The saying IS true after all, that “The Client is King”. Well, in a way. But suffice it to say that they remain the life of any business or solutions provider.
An online presence is the first key to a strong customer base. According to a 2013 survey conducted by Web.com, 50 percent of small businesses do not have an online presence despite good digital marketing practices. By presence we do not mean just a website and social media handouts.
Picture an influential person in a room full of people. The person carries a presence, an aura about him/herself. The same is applicable to online presencethrough online marketing. Presence implies consistency and relevance. A constant frequency of updates ensures that customers are hooked to your every word, just like that influential person.
Presence can be lost. The moment one stops being relevant to the age or the conversation, people simply move on. If you don’t freshly maintain your social and online channels, people assume that about your business and how you wills service them.
That is why is crucial that business constantly refresh their approaches to customer relationship and online marketing, by adopting fresh, new and consistent digital marketing tactics and practices.
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Optimization Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®