Before the modern period of the internet, businesses have been quite upfront and clear about their marketing plan. The only way to communicate to their target audience is to directly broadcast through newspapers, magazines, televisions and radio stations how awesome their products and services are. People nowadays think that this forms of marketing can get a little too outdated-ly promotional.
These traditional tactics of gaining potential customers have been periodically fine-tuned to meet the demands of the changing time and preference of the target market. The advancement of technology paved the way for the now-popular era of internet marketing. You now have search engines, social media, e-campaigns, and the like. In the modern world of business, how do you really define smart online marketing that effectively attract and not chase away customers?
1. Smart Online Presence
Instead of spamming target customers with upfront messages of offering services without considering how they buy stuff, it is more effective to improve your brand’s online presence. Strategically position your brand in a way that it can be “seen” (meaning test out multiple online channels and track where you get the biggest response). Let potential customers freely find you through various platforms and social networks. Entice them with great content and let them take the final steps towards you. Throw in some Targeted Digital Social ADs to reach a wider and higher audience. Be sure to track your Click Through Rate however, to adapt quickly and align your message and demographics according to what is getting the highest response rate.
2. To See Is to Believe
Allowing people to see for themselves that you have the potential of offering them something of value is the way to go. Don’t brag and boast to the extreme. However, do share your value proposition. What is the problem you are solving for them, what are you able to bring to the table that makes their life easier? Aside from strengthening your online presence, attract them smartly by giving them credible and visible proof that you are remarkably great by showing examples and sharing testimonials. Let your good reputation do the talking.
3. Respect Begets Respect
Email is an important part of your marketing campaigns. Be of value, be of value, be of value when emailing. This means whatever you send make sure it is useful, relevant and worth reading. Don’t talk all about yourself, talk about things that can help them and are informative, interesting, motivational, resources, trending interesting statistics, etc. Respecting your audience’s right to choose to read your email or not means that working hard to keep your emails useful to them should be your focus!
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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