Whether you are hire an internet strategy consultant or try alone, when building your online marketing plan there are a number of things to take into consideration. Whether you’re looking specifically at video marketing, or looking at your internet marketing plan as a whole, there are a few strategies that you can implement to be sure you’re getting the best from your marketing efforts.
And, hot for online right now is Video Marketing! So if you’re thinking of incorporating video marketing into your online marketing plan, keep on reading – we’ll take you through some strategies.
Compliment your other content
This isn’t relevant if your online marketing plan consists wholly of video marketing, but if you make use of a wide range of internet marketing approaches then be sure to ensure that your video marketing compliments all other content you put out. We’re not saying everything has to be the same, but try and keep things cohesive, and shine focus to the rest of your content in your videos!
Stay on schedule
Humans really are creatures of habit, and we like things to show up when we expect them. If you do decide to use video marketing in your internet marketing strategy, then be sure to make a schedule, and stick to it. You can advertise when you’ll be uploading at the end of your videos too, so your audience will know when to expect a new one. As we’ve mentioned, sticking to your schedule is key, if your audience think they’re getting a video on a given day and then don’t, there’s no guarantee they’ll return. Sad, but true.
Get your customers in front of the camera
User generated content goes down a trail in most forms of internet marketing, and video marketing is no exception. Getting your customers in front of the camera can go a long way to making your marketing work brilliantly for your business. If you’re stuck for ideas of what you could get your customers to do in a video, then just take a look at what you do as a business. Are you a clothes store? Get your customers in to do a budget restricted fashion challenge; if you do something related to food, film a cookery class. Just use your imagination!
How to videos and tutorials
People tend to love learning new things, so how to videos and tutorials should make up a large proportion of your video marketing. You can film all sorts of how to and tutorial videos, and just like getting your customers in front of the camera, your potential for content is only limited by your imagination!
Call to action
A quick call to action at the end of videos is an important element of your online marketing plan. Your customers will probably really enjoy your content, but without some guidance for what to do next they’ll probably just click off the video and think nothing more of it. Add in a little card at the end of the video, or take a few minutes to make a quick outro with a call to action. You’ll see the benefits of it!
Best Video Marketing Strategies 2015
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®