Aside from the powerful internet marketing to keep your brand afloat, there are other offline factors to consider when creating it. Of course, along the way, there is bound to be a few pitfalls and it’s always great to keep an eye out for them and be prepared. Here are 6 mistakes to avoid when building a brand:
1) Not being competitor oriented
It’s easy to assume that most of your competitors will be customer oriented. So why shouldn’t you be? Because everyone will wind up with the same product.
Analyze your competition and see what they aren’t doing or offering. If you can’t win at being better, win at being different.
2) Thinking names don’t matter
First think of your product and develop its marketing strategy. Based on its strong points and the message you’re trying to get across, create a name that reflects that vision. Having a weak brand name that has nothing to do with your product won’t get you so far.
3) Not having a strong visual
Before launching your brand, find a visual such as a special packaging, mascot, or others that can reinforce your message. Think of Coca-Cola’s contour bottler or Marlboro’s cowboy and use them as inspiration to come up with your own.
Building a brand takes time and effort, so don’t expect to throw in some cash and get it taking off right away. The best way you can get your brand name out there is through good PR. Once you have a good word in the market, start advertising.
5) Expanding your brand
Yes, this is the end goal but make sure you do so in a timely manner. Resist the urge to expand too soon or too much. Keep your focus as narrow as possible to be able to deliver quality product all the time.
Powerful Brand Building – The Visual Way
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®