So, how do you grow your list of prospects?
Even in #OnlineMarketing this question is frequently asked. And should be replaced with, how can people find my agency?
The effort to make your agency visible to others heavily relies on how well you have built your relationships with your previous customers. Based on their reviews and testimonials you can gain word of mouth referrals and get more clients.
In order to be able to build a more secure and fruitful agency, you need to establish a sales funnel where customers seek you out for the value you provide. Clients are always looking for partners and you need to build ways for them to find you.
Here are some ways to boost your leads and enhance your online marketing:
1) Build a Tool For Your Prospects
What is the one question your potential prospects keep asking?
Is there a way you can help them with this? Do you have the tools to answer their question each time it arises? What is the most common question or query they are always asking about?
Build a tool on your website that can help them answer the most frequently asked questions. These are not your typical FAQs, instead they are those questions that they are always asking while looking for an agency. This will keep bringing back to your website.
2) Make a YouTube Channel
We often mention the importance of using video for #OnlineMarketing to our clients. This is what we should be doing as well. Make videos of your webinars, your exclusive tips, and your unique ideas. Share those on YouTube and see how this changes your entire lead generation game. This will not only increase your SEO ranking but will connect you with your audience. Many people are watching work-related videos and posting such daily on their channel. A video posted on your agency’s branded YouTube channel can be a game changer.
3) Connect With Them
#OnlineMarketing works best when you have a connection with your prospects. Publishing content and graphics that can relate to them goes a long way in connecting them with who you are. Give them a peek into your agency and how it works. Share with them how you work and who your team members are. Make them virtually familiar with your work ethics by posting relevant content that gives them a general idea of how they can trust you. This can only happen once they know who you are and who they will be working with.
4) Agency Branded Application
Millions of downloads take place every single day. The world is now just a click away. Create a company branded app that people can download and use. They will be able to get to know you and your company and how you work by just opening an app. Keep giving a new look and feel to your app to make it more exciting every time they open it. This will be a helpful tool that will keep them connected with you.
5) Reuse Your Content With an Exciting Title
A lot of people judge content by its title. The more exciting the title is the more attractive it is. There are similar types of content all across the internet, even if your content is useful for them they might not read or click on it based on the title you choose. You can always republish or change the title of your content and make it more exciting. Every prospect has a different need. Some content might be useful for them, but being disconnected with the title may cause them to look away. Give them another opportunity to read your content by tweaking the title a bit and re-sharing it.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
5 Ways Agencies Can Produce More Leads