Engagement marketing is an incredibly complicated metric. Through social media, likes and views are the examples of engagement. This is just one way to look at how to calculate the metric of engagement marketing. There are many things to consider seriously when it comes to engagement in the marketing field. If you are able to engage people through social media, the money will follow, especially when you consider 14% of the time that is spent online, is spent on Facebook alone.
Who is Your Demographic?
You always need to understand who you are talking to. People who are in different areas of business want to hear different things. You need to focus your efforts on relating to your current or prospective customer. When your content is relatable, customers are much more likely to engage with your marketing, and you will see a much higher return on your investment.
What is Your Competitor Doing?
There are many companies out there with a tailored strategy. Knowing a competitor’s strategy can definitely give you an edge, but it does not mean that strategy will work 100% for your company. To figure out your exact marketing strategy it is best to go look at the posts that have been the most popular within your industry. Analyzing and looking at the details will give you an idea of what will work best.
Use the Right Timing
Timing is a critical piece of making sure that your engagement marketing strategy works within your industry. Certain industries, such as retail will do best to post on the weekends, whereas other industries will work much better to post during the week. Your editorial and publishing calendar should be ever-changing as you learn more about what times your followers are engaging with your posts.
Can You Relate?
Remember who you are writing your engagement marketing content for. It is always important to make sure that your customers and prospective customers can relate to the content you are writing about. If you are not taking your audience into consideration, you could be wasting a lot of time.
Reply to Questions
When putting content out on social media, you constantly want people to be engaging with the content that you are writing about. One of the best way people can engage companies is to ask questions. When people ask questions they expect answers within 24 hours, or they are otherwise discouraged. Here is your chance to talk with the people who are interested in your brand, and you should make sure you take full advantage of the opportunity. When you answer it creates an emotional connection with the customer, which will continue to make them come back to your company’s social media marketing. The more effort you put into this, the more engagement you will have from your followers.
Make Some Predictions On Engagement Marketing
With several third party platforms you can predict the engagement you will receive from your engagement marketing efforts. Making these predictions helps with everything from looking at your return on investment, time, and what posts work best for your brand.
There are several ways to engage your audience through your marketing efforts. Using social media is one of the best ways to utilize your time and efforts. It is critical at all times to be working towards the engagement of your current customers and prospective customers within your engagement marketing strategy.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
How Important is Engagement Marketing?