94% of recruiters use LinkedIn to vet their potential new hires. That number alone tells you the importance of having a strong profile on the platform. LinkedIn has owned the professional social media space for years now, and their growth has been on a steady incline. With more users jumping onto the site every day, standing out only becomes more important. The site offers a wide number of different fields that an individual can use to represent their education, work history, skills, awards, and more. However, by knowing which areas matter more and how to amplify them, you can make yourself stand out from the crowd. This article covers three key actions to help you do just that.
1. Strengths and Relevance
When it comes to the skills you list on your profile, the tendency is to list as many as possible so you appear to be a jack-of-all-trades. However, this isn’t the best way to catch a recruiter’s eye. You should highlight the skills that you have the most proficiency at and are the most highly sought after. Choosing to highlight skills that you have a proven track-record of it adds validation to your claim that you possess these abilities. Featuring in-demand skills is a no-brainer, but it is still an action that many people overlook when putting their profile together. In case you weren’t aware of it already, LinkedIn allows you to rearrange the order your skills are listed. This is important to stay on top of, whichever skills you have ranked higher are more likely to be seen and give you the opportunity to receive more skill endorsements.
2. Fresh Endorsements
If your endorsable skills on LinkedIn look out of date then, unfortunately, you will as well. What was an in-demand skill three years ago may no longer be relevant today, it’s also possible that you have added new skills that currently possess higher value, but if there not listed then they can’t be seen. LinkedIn is able to determine the likelihood of users getting messages or job invites based on whether or not you have certain skills, so stay on top of which skills are considered high-value for your industry. Additionally, the skills you have listed on your profile play a role in the number of profile views you receive.
3. Keep Learning
If you haven’t noticed, the world is moving faster. Maybe not physically, but professionally we are continually seeing massively disruptive events and emerging technologies that reshape the economic landscape, and therefore the education and skills required to compete. By continually choosing to expand your knowledge base and add new skills you can give yourself an edge. This is true with your profile as much as it is your career outside of LinkedIn. Continued education does not necessarily have to be at a university, there are many of educational courses online that focus on specific certifications and skills rather than degrees. Adding those to your existing work history will go far in showcasing your value to potential recruiters.
Make the Most of It
For many professionals, social media seems like a waste of time rather than a career investment. LinkedIn is not like the other platforms, and year after year the results speak for themselves. Investing time in your profile is worth the effort. LinkedIn continually works on improving the value and effectiveness their site offers to both individuals and companies alike. Make the most of your profile, and set yourself up for career success.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
Stand Out on LinkedIn with Skill