Facebook ads are a great value for their price and an important part of a powerful online marketing plan. Currently, it cost less than $8.00 per 1,000 impressions via Facebook ads, and the number of businesses running Facebook ads has increased by 50% over last year. With over 1.79 billion monthly active users, it’s no wonder why Facebook ads are getting so much attention. The ability to reach that many people and specifically target an audience is what makes Facebook ads a powerful tool for any marketer.
Even with a great ad tool, and a massive audience, it still takes work to get it right. If you truly want to employ a powerful online marketing plan you take a look at these tips to getting the most out of your Facebook ads.
1. One Ad, Multiple Objectives
This tip is geared specifically for smaller businesses. If you are part of a larger company than it’s likely you’ll have multiple campaigns and very specific ads for each. However, if you are working for yourself or a smaller company, this tactic will provide a boost on your way towards a powerful online marketing plan.
Running multiple objectives through one ad is as simple as it sounds. Instead of solely focusing on bringing people back to your website, you could encourage them to follow your Facebook page, provide your website link, and a link to your blog as well. We do suggest some caution, if you run too many objectives or conflicting objectives, it may cause people to become indecisive. For example going for an app install and a page follow may not work well, as it would require your audience to jump through too many different hoops.
2. Target, Target, Target
A core component of a powerful online marketing plan is a well-defined target audience. Facebook ads provide a lot of flexibility in deciding who you want to see your ad. This is a step that you should never overlook. If your ad reaches to broad of an audience you will only reap disappointing results. Do your research first, and lock down who would benefit the most from your ad, product, or services, and target them specifically. A few key areas to target for are location, age, gender, behavior, interests, and connections.
3. Split Testing and Resource Allocation
Split testing is one reason why you want to define specific targets and run multiple ads at once. Once you are running an ad you will be provided with detailed insights into the ads performance. If you are targeting similar demographics in different cities or regions you can see which areas are performing better, and then shift your resources to support those ads more. A powerful online marketing plan will require testing and flexibility, and the provided ad insights will give you just what you need to adjust. The key here is to make sure that you are running the same ad in each area and that you have clearly defined and separate target parameters.
4. Special Offers
Everyone likes to feel like they are getting a deal, but it goes further than that. If you have targeted your audience well, the fact that they received a discount, a bonus, or special offer, will prompt them to tell others about it more. It’s important to note that nearly one-fourth of shoppers are considered “tightwads” meaning that they experience buyer’s remorse at a smaller threshold than others. By adding a discount you can help ease their concerns around making a purchase.
Combine and Conquer
Any one of these tactics can add to your powerful online marketing plan, but using all four at once will bring you amazing results. Always remember to monitor your progress and adjust as necessary. Marketing requires careful planning, smart implementation, and studious observation, but with a little work, we’re sure that you will be more than pleased with your results!
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
4 Tips To Getting The Most Out Of Your Facebook Ads