Although Snapchat was initially released in 2011, it wasn’t until 2016 that it became a big part of the online marketing conversation. Snapchat works very differently from all other social media sites in its intent to share what’s happening right now. Therefore, the content on Snapchat disappears after only a short amount of time.
This functionality gives Snapchat users a great amount of freedom in what they do, but it gives marketing professionals quite a few headaches. However, later in 2016 Snapchat released a new feature called Memories. With Memories you were now able to save what you created on Snapchat. At long last Snapchat’s functionality as a social media site and a marketing tool increased, but are you maximizing its potential?
An Overview of Memories
Snapchat added the Memories feature as a means of saving snaps, videos, or even entire Stories for later viewing. Initially, any content that you save to Memories is saved within Snapchat’s app. However, you can adjust your setting to save the content directly to your phone as well. In order to get the most marketing use out of Snapchat, the first thing you want to do is make sure your Memories will be saved to your camera roll as well.
Once you’ve got your Snaps saved, here are a few ways that you can reuse them.
1. Snapchat Stories as A Teaser
Growing your Snapchat following can be tricky. Sharing your snap code and posting your username on your other social media pages are a must, but you need something that will draw people in.
One way to entice people to follow you on Snapchat is to give them a teaser of your Snapchat content. Whether is funny, mindful, or part of a story, make sure to leave them wanting more.
In order to accomplish this, save your story to your camera roll, and share only a portion of it on your other social media platforms. Make sure to share your username in the post so people can follow and watch the rest.
2. Create Eye-Catching Graphics
Snapchat offers its users quite a few unique options for editing their photos. From filters to sketching to adding text, a lot can be done in a very short amount of time. This makes your Snaps a great graphic option for your next post or blog article.
3. Upload and Re-Share
When you have a well thought out story or several funny pieces of content, another great option for broadening your marketing reach is to make those clips into a YouTube video. Once you’ve reformated your content into a YouTube video it becomes both shareable and searchable.
This will make it easier to post to your other social media pages, but it will also help people find your content when they are not directly connected to you already.
Initially, a successful Snapchat marketing strategy required a full-time hands-on individual to create all the content and grow a following. Thanks to the new Memories feature, your brilliant Snapchat content is no longer lost forever. By using these marketing tips, and developing some of your own, you’ll be able to derive more value from Snapchat than ever before.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®