Google changes their algorithms more than some people change their outfit before a special date. This may be something to think about the next time you are developing your Search Engine Optimization (SEO) strategy. SEO is vital to ensuring the amazing content you worked so hard to produce gets found and viewed by your target audience.
As Google crawls your web page and ranks you based on hundreds of factors, the algorithm used this month may not be the same the next. Everyone knows SEO is important, but with so much change, how can digital marketing professionals stay afloat forever-evolving landscape?
The short answer: Stay up to date with monthly updates and seek advice from an internet strategy consultant. Rest assured, though: there are SEO trends that aren’t going anywhere anytime soon.
Here are 5 simple tips that are the backbone to effective SEO and will ensure no matter how often you are changing your outfit or Google is changing their algorithms, your company’s website or blog will stand a better chance staying afloat the endless pages of search results.
1. Key Word Research
Before putting your killer copywriting skills to work, you must first develop a set of keywords to incorporate into your content. Put your thinking cap on and get inside the heads of your target audience to determine what type of terms and words they are searching for on Google. The trick is learning as much as you can about your audience and finding the questions that you’re going to answer for them. Your keyword research isn’t over until you’ve also listed a set of combinations, variations, and alterations of your terms. We recommend using Google’s Keyword Planner for help.
2. Quality Content
Providing high quality, informative and engaging content should be at the core of any powerful online marketing plan and SEO strategy. Your content should be aimed at the audience your website serves and should support your chosen keywords. However, above all else, provide content that delivers unique value to your readers and be sure to optimize for SEO when you can, but without sacrificing the quality of your content. Often referred to as “keyword stuffing,” overuse of keywords which affect your quality will in exchange damage your ranking.
3. Naming Images Correctly
Search engines can’t read images like they can read texts. Images on your website are best optimized for SEO when they have the correct file name and alt tags. Google needs to understand what the image is, so rather than adding an image as DSC9832.jpg, describe the image clearly (children-playing-with-dalmations.jpg). Don’t overdo it by packing in a lot of keywords, but rather ensure you are making it obvious to Google what the photo is. By doing this, you will naturally utilize your chosen keywords.
Backlinks are the incoming links to a webpage. Think of them as the web pages that are linking to your page from theirs, but don’t thank these web pages quite yet. Google released the Penguin Algorithm in 2012 which ensured backlinks from sites of insufficient quality would not positively impact SEO. Unless the backlink is from an authoritative and quality site, the link won’t help in ranking your site in search engines. Likewise, the number of backlinks you have serves no importance; it’s the quality of the backlinks that count.
Building your backlink profile may seem difficult, but there are several ways to earn your backlinks whether it be through reputable press and media achieved through PR initiatives, guest blogging, and/or shares of your content on social media which can lead to linking to and mentioning of your content.
5. Stay persistent (Our best tip of all!)
Staying on top of SEO is a challenge in and of itself and it’s no secret that SEO requires long-term patience and commitment to show measurable results. While some may find it impossible to rank against national corporations, it’s enlightening to know that Google has released special algorithms which make local SEO a huge priority – no matter the size of your business. In an ever-changing SEO landscape, it’s important to be aware of the major factors and stay up to date with current trends! All of us at Blue Dress Internet Marketing hope we helped you make the first steps!
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®