Facebook has recently been committing to improving both the tools and the training that is available to Journalists as part of their Facebook Journalism Project. As the next step in the project, the social networking site has announced the launch of the Facebook for Journalists Certificate. The certificate is made up of three different courses with a curriculum specially developed by Facebook and the Poynter Institute.
The aim of these free online courses is to make it easier for journalists to make use of Facebook and Instagram in their day to day work, covering everything from gathering news and storytelling to learning how to engage with internet followers. It could also prove to be useful for content creators looking to strengthen their internet marketing efforts.
How Can I Enrol in the Certification Course?
The new Facebook for Journalists Certification course is available online via the Blueprint e-learning system and is completely free of charge. The classes culminate in a final assessment that has been designed by the Poynter Institute to test the student’s ability in the various areas of the curriculum. Everyone who completes this written exam earns themselves a certificate of completion that is recognized by both Facebook and Poynter. A spokesman for the Poynter Institute states that in today’s climate, journalism is simply not possible without Facebook and that is why courses like these are necessary – to guide journalists in the best ways to report and distribute the news.
These are skills that can also be put to use in various areas of internet marketing. Other courses currently offered on the Blueprint platform include engaging with your audience via Facebook Live, Storytelling with Facebook Articles and 360 Video & Photos. As Facebook evolves and introduces new features, the courses will be updated to reflect these new features and how to use them.
What Are the Benefits of Completing the Certification?
The most obvious benefit of achieving certification is gaining some valuable skills and knowledge that will help when it comes to gathering and distributing news stories. Regarding internet marketing, it can also be useful as part of your content curation plan. However, as a bonus, anyone who earns the certificate will also be asked to join the News Media & Publishing Group on Facebook where they will be able to contribute their thoughts on new courses, connect with others in the industry and share best practices.
Becoming a Facebook Certified Professional also means that you are an advanced user of the platform, which is a fantastic way to set yourself apart from others in the world of internet marketing. As well as a certificate, you also get a digital badge that can be displayed on your website, electronic resumes or internet profiles to highlight your achievement.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
Introducing the Facebook for Journalists Certificate