Content is a huge part of maintaining a successful blog, and it has a crucial role to play in any online marketing plan. However, after a while, it can start to feel like the content has gone a little stale and is not as engaging as it once was. The good news is some things can be done to improve the overall quality of blog content, and they are easy enough for anyone to put into action.
Write with a Specific Audience in Mind
As part of your online marketing plan, you should have already established who your ideal target consumer is. Instead of writing content for a broader audience, try writing directly to that particular reader. Imagine speaking to them one on one as you write and the result will be more engaging content.
Choose A Great Headline
In terms of an online marketing plan, one of the most important features of your content is the headline. Readers will make a snap decision about a blog post based only on the headline. It should be carefully crafted to draw people in and encourage them to read more. Some tips for a great headline include making sure that it signals the content below is going to do one of the following:
- Evokes an emotion
- Helps solve a problem
- Reveals how to simplify a process
- Offers unique insight
- Explains a key strategy
Make Content Both Scannable & Readable
There is lots of debate surrounding the perfect length for a blog post, but the truth is that it probably doesn’t matter in the slightest. Some people like a short and to the point blog, while others prefer sinking their teeth into a longer piece of writing. What matters for your online marketing plan is not the length of the blog post, but how scannable and how readable it is.
When writing an article of any length, you need an opening paragraph that tells the reader three things:
- What the post is about
- Why they should read it
- What it can teach them
Make use of header elements, bullet points, bold and italics to draw attention to important details, allowing readers to scan it and decide if they can spare the time to read it in full!
Tools to Improve Content Quality
Creating a steady stream of top quality content for your online marketing plan takes time and effort. However, some free tools can be put to use in an attempt to streamline the process. These tools can help eliminate typos and even improve the overall readability of your content.
Some of the most powerful tools you can use to improve your content and give your online marketing plan a boost include:
- Clarity Jargon Buster – Content needs to be relatable, and if it is heavy with technical jargon, it will put readers off. The Clarity Jargon Buster tool is designed to calculate a ‘jargon density score’ to highlight overuse of jargon. It is a free online tool which is easy to use and allows you to check up to 800 words. (A premium version is available for longer content).
- Grammar Checker – High-quality content needs to be free from spelling mistakes and grammatical errors. Otherwise, it could have an adverse impact on your online marketing plan. Grammar Checker is one of the most comprehensive free tools available for picking up any errors in your text. No download is necessary as it is an online tool.
- After the Deadline – Give your content an additional once over with the help of the After the Deadline tool, which is a spell checker that takes context into account as well.
These are just a few of the things that can improve the quality of your content and make it work harder as part of an online marketing plan.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®