Having a great website that is not only user-friendly but which also appropriately represents your brand is an essential part of a flawless saturated internet presence. However, it is not always possible to create the website you want early on in your marketing plan. As your business becomes more successful, it is important to invest some time and money into upgrading your website and taking your flawless saturated internet presence to the next level.
With that in mind, let’s take a look at some of the upgrades you might want to consider for your website.
One upgrade that should be carried out on your website if it has not already been implemented is social sharing buttons. If your business is going to have a flawless saturated internet presence, then you need to be using social media to its maximum effect. One way to do so is to have all of your content easily shareable across a variety of social media platforms.
Some tools and plugins can be used to add social sharing buttons, but the key is finding one that offers the right features. One important feature to look out for is social proof. There are two reasons why social proof is important:
- Social proof can reinforce a reader’s decision to spend time reading a piece of content.
- Social proof can also serve as a reminder to people to share content on social media
Are You Collecting Visitor E-Mail Addresses?
It is tough to find a website that does not feature some contact form to collect visitors details so they can be contacted. However, this basic set up is nowhere near enough when trying to build a flawless saturated internet presence. A contact form is only worthwhile for prospects who are actively seeking out contact. People will only complete a contact form if they have a question to ask. It’s time to upgrade to something different which will encourage any interested parties to sign up even if they are not ready to purchase straight away. There is no one size fits all solution. Use a combination of standard website content, gated content, downloads, sign up forms and more to encourage interaction. Start building an extensive list of email contacts for use in internet marketing, and you will be well on your way to a flawless saturated internet presence!
Another website upgrade that could help to bolster your flawless saturated internet presence is hosting. Once you have a little extra money in the budget, it is a good idea to upgrade your hosting. Who you choose will depend heavily on your own individual needs, but the key elements to consider include affordability and reliability! A fast, user-friendly website with little to no downtime is something every business should be striving for.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®