If you are striving to become a Google online leader, then one of the most crucial elements of your website is having great search engine optimization (SEO). However, SEO is something that takes work, and it often seems like there is a great deal of conflicting advice out there. The key is understanding your website platform and knowing what does and does not work for it. WordPress is one of the most popular options, so let’s take a look at some of the common SEO challenges it presents and how to overcome them. By mastering this, you can take your next steps towards becoming a Google online leader.
Choosing the Right Theme
One of the most common mistakes when it comes to building a WordPress site is choosing the wrong theme. Most people pick a theme based on its visual appeal or because it is a commonly used theme. However, this is not always the best option. The more complex themes are usually full of clunky coding that can have an impact on loading time which is a major factor in SEO rankings. To become a real Google online leader, opt for a minimalist theme and make sure that updates are regularly installed in a timely fashion.
Don’t Go Overboard with Plugins
One of the most attractive features of the WordPress platform is the variety of plugins available. These can make tweaking a website easy, even with only the minimum amount of skill. They can also do wonders for SEO which is great news in the quest to become a Google online leader! However, there is also the danger of getting carried away installing too many plugins. When WordPress has a plugin overload, it can quickly make the site sluggish and slow to use. Only install plugins that are required, bearing in mind that many managed WordPress hosts do not allow sites that are consuming too many server resources.
Crafting an Appropriate Link Strategy
Every Google online leader needs a great link strategy. However, this is an area where many WordPress users go wrong. Links are incredibly important for SEP purposes, but there is a genuine danger of over stuffing the site with too many links. These can be distracting and may put visitors off. As well as limiting the number of links included, it is also essential that the content linked to is relevant to your niche. Your audience is interested in a particular topic, and they do not want fed irrelevant content via links. It is also crucial that internal links and related posts are part of your link strategy.
Never Underestimate the Power of Alt Text
Some of the SEO tricks that will help on the journey to becoming a Google online leader are simple things that most people overlook. For example, many marketers seem to focus all their energy on optimizing text content on WordPress and completely neglect their images. However, this can be a big mistake since visual content is every bit as important to SEO. Never underestimate the power of SEO friendly image titles and keyword rich Alt text!
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®