According to the latest research by BuzzSumo, engagement levels on Facebook Pages has dropped by around 70 percent since the beginning of the year! That is bad news for anyone trying to create a flawless saturated internet presence for their brand. However, all is not lost, and some strategies can be used to combat this decline. Let’s discuss some of the easiest ways to boost engagement on Facebook Page and get that flawless saturated internet presence back on track!
Post Less Often
It is not unreasonable to assume that, to have a flawless saturated internet presence, it is necessary to post frequently. However, this is not always the case. Just like with any other type of content, when it comes to Facebook posts it is all about quality rather than quantity! Studies show that when you post less often, engagement increases. If you are posting daily, or multiple times daily, then there is a constant struggle to produce enough strong content. Cutting this back allows extra time to put the effort into creating just a few killer Facebook posts each week. Strong content that followers want to engage with is crucial to creating a flawless saturated internet presence.
Post at Times Fans Are Online
The idea that there is a universal ‘prime’ time to post on Facebook is becoming a little old school. Every brand is going to have its own ‘sweet spot’ where most of their fans are likely to be online. It will depend on a variety of factors, including the brand’s industry, the location of the audience and even the demographics of the followers. Social media moves fast, so if your content is not in front of your audience when they are online there is a good chance of them missing it completely. Facebook Page Insights will allow you to pinpoint when your fans are most likely to be online.
Experiment with Video Content
It is no secret video content gets the most engagement, so if you want to build a flawless saturated internet presence, it is something that needs to be a part of your content strategy. Spend some time experimenting with various types of video to see what works best. Here are some tips to get the most out of video content on Facebook:
- Upload Direct to Facebook – Instead of linking to video content on YouTube or another platform, try uploading your video content directly onto Facebook. Native video content has a 110% higher engagement rate and 478% higher share rate than YouTube video links.
- Try Out Square Formats – Some recent studies have suggested that square video content on Facebook will get more views and more engagement since they are perfect for mobile users.
- Add Captions to Videos – It is important to add captions or subtitles to video content because 93% of videos on Facebook are viewed without sound.
Reply to Comments
When followers take the time to comment on Facebook content, the least you can do is respond. Even if you are only thanking them for their feedback or support, any response is going to help them feel valued and heard. Followers who have had a response are more likely to feel comfortable commenting and interacting in future which will improve engagement rates. This will go a long way to building a flawless saturated internet presence.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®