Not too long ago the majority of people accessed the internet via laptop or desktop computers. With the advent of tablets and the widespread access to affordable cell phones, people are visiting the web courtesy of their mobile devices. In fact, any intelligent marketing strategist knows that a mobile presence is essential for creating a powerful online marketing plan. Merely having a mobile presence is not enough. It is also necessary to understand how to optimize all SEO content on mobile devices. Developing a powerful online marketing plan requires the understanding that optimizing mobile content makes the difference between successful content and content that earns penalties.
Why the Penalties?
Let’s face the facts; more people are using their mobile devices to surf the web than people with desktop or laptop computers. The ease and portability of using mobile devices makes surfing the web possible regardless of your location. You simply need data or a Wi-Fi connection to the internet. With so many people using mobile devices to access the web, websites are making alterations to make them mobile-friendly.
It may have been considered part of a powerful online marketing plan when social media sites, such as Facebook, started to roll out changes to their website for ease of use on mobile devices. How could it be part of a marketing plan to make these changes? The answer to that is a simple one since Google has determined that more people are using mobile devices, they are rewarding and penalizing websites based on how mobile-ready they have made their content.
To avoid being penalized by Google for lack of mobile-readiness for your company website, consider the following tips to help you create your powerful online marketing plan.
- User Experience Ready – You are going to fall short of a powerful online marketing plan if you are not user experience (UX) ready. A mobile website needs to have fast loading times, not be content heavy, be filled with intrusive interstitials (pop-ups and the like), and require Flash. In some cases, Google will penalize you for some of these items. Consider personal experiences when determining what to include on your mobile website. This includes forcing your client-base to download an app that could take up valuable storage space. Forcing your customers to do something they do not want can create trust issues which can send them running to a competitor.
- Turn to Mobile Usability Tools – One of the best ways to create a mobile-friendly website that is adequately optimized is to institute the practice of using tool offered by the likes of Google. By using the mobile usability tool provided by Google, your mobile site will be checked on six essential elements. This will help ensure that users are having a positive experience when on your mobile site, as well as ensuring it functions the way optimized and well-functioning websites work on mobile devices.
- The Intent of Content – When building a powerful online marketing plan for your mobile website it is essential to consider the intent of the user. Mobile users have different needs and expectations when searching on a mobile device than a desktop computer. Ensure your content is voice technology friendly. This means creating search algorithms that will resonate with Alexa, Cortana, Siri, or Google Assistant. Furthermore, your keywords should differ for mobile SEO, as people on a mobile device want different information than when on a desktop.
Mobile devices are here to stay. That means companies that want to improve their brand or attract more attention need to have mobile-friendly websites. Improperly planned mobile content can mean the difference between more and less traffic. There is also the potential for penalties and drop in ranking.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®