In a quick scan of the net, it is possible to find blogs on countless topics. There are personal blogs, those set up to educate people on different causes, and then there are the many business blogs that exist. Many company blogs are a crucial part of a broader powerful online marketing plan. Unfortunately, many companies do not reap the most significant rewards from their company blog. Instead of using it as part of their powerful online marketing plan, they post random information and images that do not benefit them fully. For companies interested in getting SEO gains from their blog, they need only follow a few tips.
What’s in a Name?
A company blog name and a powerful online marketing plan go hand in hand. The title of a blog might not seem important, but it plays a vital role in marketing strategy. A smart marketing strategist knows that an optimization opportunity waits in a company’s blog title.
Ask the following questions to select a beneficial blog name:
- What is the underlying theme of the company blog?
- How can SEO keywords be incorporated into the blog’s title?
- Who is the target audience of the blog?
What’s the URL?
To have an effective and powerful online marketing plan, it is essential to have a user-friendly blog URL. This means generating a blog URL that is shorter and optimized for efficiency. The company URL should be relevant and include the word “blog” to help tracking the blog’s analytics.
Audience Focused Posts
The most powerful online marketing plan will fall flat if a company’s blog posts are not aimed at the correct audience. It is essential to create posts optimized for SEO keywords and geared towards an audience in a company’s industry. Writing blog posts related to books when the company deals in automotive parts is pointless. Create engaging content related to automotive parts with mechanics and car owners in mind.
Optimize, Optimize, Optimize!
When it comes to a company blog, it is vital to highly optimized content. Blog content can be recycled by improving the SEO keywords. Existing content can be optimized in multiple ways.
- Review meta descriptions and title tags to verify the inclusion of targeted keywords.
- Link related posts
- Optimize existing photographs or add optimized images
- Connect relevant pages on the company blog via internal links.
Social Media Sharing
When considering developing a powerful online marketing plan, a qualified strategist will capitalize on using social media. Sharing a company’s blog posts on social media can reach thousands if not millions of people. These shared posts also help with audience engagement, referral traffic, relevance and keeping social media sites current. SEO results are also improved courtesy of social signals. It is important always to include keywords when sharing blog posts on social media accounts.
Utilizing some or all of the tips above can help with SEO gains for those companies that have blogs.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®