Converting Website Visitors into Email Subscribers

Are you struggling to grow your email list? Maybe it’s time to start looking for some creative new ways to attract subscribers and raise your email marketing game to the next level. Let’s take a look at some of the techniques you can use to convert website visitors into email subscribers.

Make Use of Exit Intent Popups

Bounce rate is one of the biggest problems that most bloggers are facing. What are you doing to keep visitors from navigating away from your site immediately after landing? Exit-Intent technology could be the solution you are searching for!  Take the opportunity to convert visitors before they leave by using exit Intent Popups to bring up an email marketing opt when visitors leave the site. Offer something of value such as a free ebook or discount voucher in exchange for signing up to sweeten the deal.

Get Interactive with Quizzes and Polls

With so much going on all across the internet, it can be difficult to catch the attention of your target audience. Even with high-quality content, you may find readers are still skimming blog posts before moving on. It is important to come up with new, interactive content that can help to engage the reader. Sprinkling polls and quizzes throughout you content can offer the ideal solution. Requiring users to input an email address to receive their result can help grow your email marketing list.

Using Contact Forms to Collect Email Addresses

Visitors who fill out your contact form have already expressed an interest in your brand! Be sure to capitalize on this by adding them to your email marketing blasts. Add an opt-in to receive additional information to all contact forms on the website.

Encourage Visitors to Subscribe to Comments

Many bloggers underestimate the importance of the comments section of their website. Consider this – comments are the perfect spot to engage with the audience. Visitors can ask questions and offer feedback. How could you use this to support your email marketing campaign? The simple answer is by encouraging visitors to subscribe to the comments and be notified of any responses. There are some great plugins available to allow this option to be easily added. Once a user subscribes to the comments, you can collect their email address and add it to your email marketing list.

These are just a few of the ways you can grow your email marketing list using creative techniques that will catch the attention of your target market.

To Your Best Online!

Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®


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