In recent years there has been a rapid shift in the way we browse the internet. Consumers now favor mobile devices over desktop computers with approximately 57% of internet traffic now coming from smartphones and tablets. If your internet marketing strategy doesn’t include optimizing your website for mobile users, you could be missing out on more than half of your potential market!
Let’s take a look at some of the most important things to consider when optimizing your site for mobile as part of a broader internet marketing strategy.
1 – Image & Video Compatibility
Visual content has a huge role to play in internet marketing. Therefore, it is important for all video content and images on a website to load appropriately on all devices. If old coding techniques or incompatible files are utilized, they may not load at all on a mobile device. Similarly, if files are too large they may not load properly for mobile users and they will leave the site. When designing a website it is essential to test it on a variety of mobile devices to evaluated how visual content displays. This should be a standard procedure in any internet marketing strategy.
2 – Easily Readable Text
One common problem found on mobile sites is text that is difficult to read. When visiting a mobile website, all text should be easily readable without the need to zoom or scroll. It is a good idea to use a responsive website design that will detect the type of device and automatically size the content to display perfectly. Your internet marketing strategy should be geared towards making website content accessible to all users including the ever-increasing mobile market.
3 – Page Loading Speed
Page loading speed is something that is important not only for mobile users but also desktop users. Internet users are notoriously impatient and will not wait for content to load if they deem it to be too slow. Page loading speed is now a key ranking factor as well, making it an integral part of your internet marketing strategy. Since mobile devices typically have a slower loading capability than a desktop device, delays that seem acceptable on a computer can be magnified for mobile users resulting in an increased number of abandoned visits. Loading times can be greatly improved by reducing the volume of content, shrinking images or adopting accelerated mobile protocols (AMP).
4 – Limit Pop-Up Features
Let’s be honest – pop-up ads are incredibly annoying for desktop users, but on a mobile device, they can destroy the user experience. If at all possible, eliminate pop-ups from your internet marketing strategy completely. If you really must use them, then be sure to optimize them for mobile devices. That means they should load quickly and allow users to remove them with a single click.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®