Blogging is a great way to get your message across, but are you using it to its best possible advantage? Probably not! A huge part of content marketing is being able to engage with the audience and build relationships with them. This is the best way to convert readers into customers. The question is, how can you help boost that engagement. One option is to make blog posts more interactive to encourage readers to stay on the site longer.
Let’s take a look at some of the techniques you could use.
Online Chat Support
One of the great things about social media is that it allows us to interact with customers in real time. What if you carried that over to your blog by implementing interactive chat? There are various tools available that allow interactive chat platforms to be integrated on most websites. One of the most useful options is to combine chatbot technology with real-time monitoring so that a human being can step in when the conversation requires a more personal touch. This can really elevate content marketing to a new level. Today’s consumer is all about instant gratification and being able to get their questions answered immediately without even having to navigate away from the page they are reading is going to go a long way towards securing a conversion!
Create a Quiz
A good content marketing strategy should include lots of creative ideas including interactive content like a quiz. According to Buzzfeed, 96% of visitors who start one of their quizzes will stick around to finish it. The average website probably won’t secure such a high percentage, at least not immediately, but it is a great way to generate leads, grow engagement and keep visitors on your website for longer – something that will positively impact your rankings on Google. Hubspot offers a great step by step guide for adding a quiz using Qzzr.
Include a Variety of Media Types
Content marketing is about more than just text. In fact, visitors are likely to switch off pretty quickly when faced with a solid block of text. Make content more interactive by embedding a variety of other media types into blog posts to break up the text. This could be a YouTube video relating to the content, an audio clip or even a SlideShare presentation. These will all encourage more engagement and help keep visitors on your website for longer. Infographics and visual content are also good choices, although they do not have the same interactive element to them. If you have the resources available to you, gamification is also an excellent option to consider.
These are just a few of the many ways you can make your content marketing more interactive which will in turn help to increase engagement levels and your chance of securing those all-important conversions. Use these as a jumping off point and come up with some ideas of your own to make your blog posts more interactive.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®